WE CAN
BLU IT!
The future is in our waters.
We protect seas, rivers and lakes from plastic — turning awareness into campaigns, projects and meaningful action.
THE NUMBERS
8 million tonnes of plastic
Every year, over 8 million tonnes of plastic end up in the oceans, polluting over 88% of the ocean surface. This phenomenon is devastating marine ecosystems and upsetting the delicate balance between environment, flora and fauna.
10 grams of plastic
The effects are dramatic: microplastics are able to infiltrate water and soil, even contaminating the fish that end up on our tables. Recent studies have shown that we ingest up to 10 grams of plastic every week, the equivalent of two credit cards!
1 million plastic bottles
Every minute, around 1 million plastic bottles and just as many bags are purchased worldwide. Of all the plastic ever produced, over 70% becomes waste, and only a small fraction is correctly recycled.
support piùblu ets
Good intentions don’t clean the sea. Action does.
To protect seas, rivers and lakes from plastic, we need your help. A donation, a volunteering activity or a collaboration can become a real part of the change.
Your 5 x 1000 for piùblu
Enter tax code 01709660532 on your tax return: even this simple choice can help protect our seas, rivers and lakes.
FLUCTUS kuro Chapter by Giuseppe La Spada
«They told her she was beautiful and transparent, like the sea. So, one day, she dove in, to become one with it. Today, in certain places, the two are indistinguishable. May this nightmare end, and may she return to where she came from.»
AMBASSADOR
Latest articles
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Packaging and material responsibility: Europe’s 2026 transition
Regulation (EU) 2025/40 on packaging and packaging waste marks a significant shift. Rather than focusing primarily on what happens to packaging after use, it introduces a framework that covers the entire life cycle: design, materials, volume, reuse, recyclability, labelling…
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Ghost gear: the plastic that keeps on fishing
Abandoned, lost or discarded fishing gear is among the most insidious forms of marine pollution. Once lost, equipment designed for fishing becomes a threat to the very ecosystems it was used in. Internationally they are known as ALDFG: abandoned,…
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Plastic and multilateralism: why the global treaty remains unresolved
The UN negotiations on plastic are about more than reducing waste. At their core, they ask whether the international community is willing to regulate the entire life cycle of a material that is now woven into the fabric of…
Latest news
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Water-soluble bioplastic from fish waste
The non-polluting packaging bioplastic made from fish waste is the brainchild of the Sardinian start-up Relicta, founded by five young people to help solve the pollution caused by plastic. It is a water-soluble bioplastic material, conceived by researcher Davide…
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Baku — the day after
Limitations on plastic production: after Baku, another global failure at the United Nations plastics conference in South Korea. Oil-producing nations — among them Russia, Iran and Saudi Arabia — blocked progress, protecting their interests in the fossil fuels that…
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What if plastic could be turned into soap?
American scientists at Virginia Tech have succeeded in producing soap using a cutting-edge process. It now needs to be adapted for large-scale production. Ora deve essere adattato per la produzione in grandi quantità As is well known, plastic waste…
YOU CAN BLU IT TOO!
Are you an individual?
Make a donation, volunteer your time, or join one of our initiatives. Every contribution helps protect our seas, rivers and lakes.
Are you a company?
Back real environmental projects and bring meaning to your CSR commitments through a visible, lasting partnership with piùblu.