Our story. From passion to mission.
2022
piùblu ets is officially founded on 8 March, with the aim of raising community awareness about the care of the marine environment. The first initiatives take place in the bay of Talamone, in the province of Grosseto, with the removal of 8 m³ of waste from the beaches of Bengodi and Fertilia.
2023
July: piùblu ets organises a clean-up of the Uccellina coastline in the Maremma National Park, removing 15 m³ of waste including polystyrene, bottles and plastic.
August: on the island of Giglio, piùblu ets removes 3 m³ of waste, including abandoned fishing equipment and tarred sheaths.
September: on the occasion of World Rivers Day, piùblu ets organises the event “Together let’s clean the Tiber” in Rome, involving 250 volunteers and collecting approximately 15 m³ of plastic and other waste.
2024
May: piùblu ets launches environmental lessons in Rome and Ostia, removing 1 m³ of plastic.
June: piùblu ets registers with the RUNTS as a Third Sector Entity and launches the “WE CAN BLU IT!” manifesto, contributing to the goals of the UN 2030 Agenda.
September: piùblu ets organises the “WE CAN BLU IT! 2024” weekend, with events in seven Italian cities, including workshops for children, collective clean-up activities and round tables.
2025
March: piùblu ets launches SHORE with Explora — the Children’s Museum of Rome: an educational workshop on the subject of microplastics and the protection of aquatic ecosystems.
April: on the occasion of Earth Day, piùblu ets takes part in Villaggio per la Terra in Rome and carries out a clean-up with students from the American Overseas School of Rome, collecting over 50 kg of waste. Later that month, in partnership with the Borromini Institute — American University in Rome, the association promotes a day of environmental education along the Tiber, removing over 200 kg of waste.
May–June: piùblu ets takes part in Roma Cura Roma, Noi siamo Tevere and AMAREMARE, removing over 200 metres of abandoned nylon nets. At Coccia di Morto, 1,300 kg of materials are collected with Daimler Truck Financial Services Italia and approximately 300 kg with AOSR. Meanwhile on Lake Bracciano, 300 kg of plastic waste are removed. The association also participates in the World Rowing Cup in Varese and the Filippi Beach Sprint Trophy, strengthening the connection between water protection and the sporting world.
July–August: piùblu ets takes part in the Italian Rowing Championships in Ravenna and the Youth Festival in Varese, deepening its dialogue with rowing clubs ahead of WE CAN BLU IT!. With Six Senses Rome, the association carries out a series of clean-up interventions along the Tiber. Over the summer, collection activities continue across the Uccellina, the island of Giglio and Ponza, removing a total of approximately 8 m³ of waste.
September: piùblu ets organises the new edition of WE CAN BLU IT!, involving over 60 clubs across Italy, 35–40 cities and more than 350 people gathered along the Tiber. The initiative results in the collection of approximately 20 m³ of waste in Rome and approximately 100 m³ across the rest of Italy. The following day sees the second edition of the Almaviva Blu Race — a regatta that pairs sporting competition with a public programme dedicated to sustainability.
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